Project
Axolotl Apparel Logo & Branding
Client: Alexis Gorney | Disciplines: Brand Strategy, Logo Design, Marketing Strategy, Illustration
Summary
Axolotl Apparel was founded in 2019 by Hugo Avellaneda to share his interests and bring environmental awareness. He does this by ethically sourcing materials for his brand and embracing his Mexican culture. I started working with Hugo as a consultant to help build his business plans and determine what steps he needed to take to launch his brand. This included creating a name for the brand, a brand identity rooted in his culture, and illustrations for his merchandise.
Sketches and Ideas
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